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No cats were harmed during the making of this Mercedes-CLA-Class video!

Apr 14, 2014 - 7:00 PM - by TorqueNews
No cats were harmed during the making of this Mercedes-CLA-Class video!-cla_with_catittude.jpg

The 2014 Mercedes-Benz CLA-Class is set be the subject of a new TV ad launching this weekend in the UK.

Originally published at under Mercedes News at

You can rest easy because no cats were harmed during the making of this 2014 Mercedes-Benz CLA-Class video. The 2014 Mercedes-Benz CLA-Class is set be the subject of a new judged TV ad launching this weekend in the UK. The aerodynamic all-new Mercedes CLA-Class is a car with “cat-titude” and the ad was shown for the first time “a whisker before 7.30 pm”, during ITV’s Britain’s Got Talent on Saturday. What makes the CLA-Class so slippery?

The Mercedes CLA has the one of the most aerodynamic shapes of any production car on the planet. Mercedes wanted to demonstrate just how aerodynamic the new four-door coupe is with a cat. The new ad introduces a sleepy kitty to the CLA’s swoopy coupe form, with predictable results.

The other star is a placid tabby cat called William, who wasn’t harmed and didn’t use any of his nine lives during the making of the video. William the cat was specially trained for the occasion and docile in nature, having appeared on screen for nearly 10 years. The ad uses camera trickery and old fashioned props, enabling William to slide on a piece of gently moved fabric across the windscreen under the careful supervision of his trainer.

Mercedes gives viewers “paws for thought”, and the result is a simple, light-hearted demonstration of slippery aerodynamics in action. It’s a brilliant piece of marketing regardless if you like cats or not. The agency who supplied William, has 30 years’ experience of working with animals for photography, film and advertising. Their pedigree cats have been specially trained for different types of work, more often... [Read More]
  1 Reply | 98 Views

Meet the stunning car that inspired the popular CLA-Class

Apr 01, 2014 - 4:20 PM - by TorqueNews
Meet the stunning car that inspired the popular CLA-Class-mercedes_cls.jpg

The 2014 Mercedes-Benz CLA-Class got its inspiration from the 2012 Mercedes-Benz CLS. Meet the stunning car that inspired the popular CLA.

One of the reasons the all-new 2014 Mercedes-Benz CLA-Class has been such a big hit has been its impressive styling. But its inspiration came from another Mercedes sedan that was the original four-door coupe, that “captured imaginations and spawned legions of imitators.” It’s the 2012 Mercedes-Benz CLS pictured above.

Mercedes-Benz has been a leader in this four-door coupe design language and the 2014 CLA-Class takes its inspiration directly from the CLS. It has kept the competition scrambling, not only trying to mimic its aggressive, muscular profile, but trying to keep up with its 402-hp 4.6-liter biturbo V-8.

Hubert Lee creative design Director at Mercedes-Benz played a major role in developing the new CLS. Lee says, “I’ve always wanted to design cars. The CLS created a whole new segment, so for me it was a big challenge to make something special out of the second generation CLS. I wanted to put a dose of power into the design of the car.”

If you can imagine a cheetah crouching before take-off, that’s what Lee wanted the new CLS to look like. Lee was able to pull it off with the unique styling. Mercedes actually had a new campaign theme of “Untamed” for the 2014 CLA-Class that is aimed at “breaking free of the constraints of convention to become the leader of the road-going pack.” Mercedes wanted to focus on the unconventional, self-assured and sporty image of the new 2014 CLA four-door coupe. The car is unconventional with its sporty coupe-like look.

Like the CLS, the CLA is a vehicle in a class of its own. As the little brother of the CLS, it is appealing to a generation who bring a certain... [Read More]
  4 Replies | 510 Views

This new feature will propel 2014 Mercedes CLA-Class forward

Mar 26, 2014 - 3:10 PM - by TorqueNews
This new feature will propel 2014 Mercedes CLA-Class forward-cla_gets_4matic.jpg

A new feature will begin arriving soon on the 2014 Mercedes-Benz CLA-Class that will move it forward even faster than before. The new 2014 Mercedes-Benz CLA-Class has been in the U.S. since last September, but a new feature is coming soon for the first time. The CLA is already a big success around the globe, but it gets better with the arrival of the all-wheel-drive option 4MATIC. Denis Flierl reports from

The CLA250 arrived last year with its concept car styling and now is starting to show up in showrooms with the new-generation Mercedes 4MATIC all-wheel drive system. Before now, the CLA was only available with front-wheel-drive configuration, but buyers will be able to get it with 4MATIC soon. All-season traction will make the CLA even better than before.

The Mercedes CLA 4MATIC is a $2000 option and is worth every penny especially if you live in cold climates. The CLA 4MATIC all-wheel drive was specifically designed for the four-door coupe and will give the driver confidence in any situation. The system doesn’t add much weight and features variable torque to all four wheels.

4MATIC continually monitors for wheel slip, and can instantly send up to 50 percent of the engine's torque output to the rear wheels in response to changing driving conditions. The 4-wheel Electronic Traction System (4-ETS) monitors for the first sign of wheel slip and responds accordingly and sends grip to the wheels that need it, even if that's only one wheel.

The CLA 4MATIC comes mated to the new Mercedes 7G-DCT automated dual clutch transmission. The set-up allows “fully variable distribution” of the drive torque between the front and rear axles. The system will perform well in dry conditions giving the cLA optimum traction, but is ideal in snow... [Read More]
  2 Replies | 693 Views

Why the Mercedes-CLA-Class is a global phenomenon

Mar 24, 2014 - 8:27 AM - by TorqueNews
Why the Mercedes-CLA-Class is a global phenomenon-global_cla.jpg

The all-new 2014 Mercedes-Benz CLA-Class is a truly a global success and is getting ready to launch in Malaysia.

The all-new 2014 Mercedes-Benz CLA-Class is about to launch in Malaysia as it makes its march around the globe. The CLA-Class compact four-door coupe is making waves all over the world and could overtake the top selling C-Class as Mercedes’ most successful car, Denis Flierl reports from The CLA is about to launch in Malaysia as should be a top seller in the Asian country.

The Mercedes-Benz Malaysian-spec CLA 200, is on dosplay at the Petronas Malaysian Grand Prix Showcase at the Suria KLCC shopping center in Wilayah Persekutuan Kuala Lumpur, Malaysia. Shoppers can get see the new CLA 200 that comes with the Urban equipment line, a dual-tailpipe exhaust system, Night package, black wing mirror caps, high-gloss waistline trim strip, plus two-tone twin-spoke 18-inch alloy wheels wrapped with 225 R/40/18 tires.

The Malaysian spec 2014 Mercedes-Benz CLA 200 comes with a 1.6 liter turbo four-cylinder that produces 156 hp and 250 Nm of torque to the front wheels through a 7G-DCT dual-clutch gearbox. The CLA is based on Mercedes-Benz’s new front-wheel drive platform, which also underpins the A-Class, B-Class, and GLA-Class.

The CLA 200 should be a big hit in the Asian country. The compact luxury four-door coupe has been selling well in Europe and U.S. markets as a new generation of consumers is buying the CLA in record numbers. Steve Cannon, president and CEO of MBUSA said, “Sales show the CLA-Class is resonating with customers. The recently-launched CLA is already one of the top volume models.”

The reception from these first-ever Mercedes buyers has been very positive as the German automaker has included the very... [Read More]
  0 Replies | 356 Views

Want the fastest 2014 Mercedes-Benz CLA-Class in the world?

Mar 20, 2014 - 7:42 AM - by TorqueNews
Want the fastest 2014 Mercedes-Benz CLA-Class in the world?-brabus_cla.jpg

This 2014 Mercedes-Benz CLA-Class from Brabus is the fastest compact luxury CLA in the world. You can own one of these performance cars.

If you are wanting to own the fastest 2014 Mercedes-Benz CLA-Class on the planet, look no farther than this Brabus Mercedes-Benz CLA. Brabus is to AMG, what AMG is to Mercedes-Benz. They take every Mercedes-AMG high-performance car and make them even faster.

Brabus, who is the ultimate Mercedes tuner, has taken a 2014 Mercedes-Benz CLA45 AMG and given it their special treatment. They took the already exclusive CLA-Class from Mercedes and gave it even more power and performance. It’s called the Brabus CLA 45. Why did they do it? because they can.

Brabus is a high-end tuner from Germany that specializes in Mercedes-Benz and Mercedes-AMG vehicles turning them into supercars. They have been doing it since 1977 and have satisfied customers in over 106 countries with their special high-performance tuning. We can see why they have been so successful after seeing what they did to the 2014 Mercedes-Benz CLA45 AMG.

The new 2014 CLA45 AMG is already a true performance car and comes equipped with an AMG four-cylinder engine that pumps out 355 hp and 332 lb.-ft. of torque. This gives the new performance four-door coupe the world's most powerful four-cylinder engine built in series production. The powerful coupe sprints from 0-60 in 4.4 seconds with an electronically limited top speed of 155 mph.

But Brabus cranks it up even further with a special software upgrade for the CLA45, which boosts the 2.0-liter turbocharged four-cylinder engine’s output from 355 horsepower to 394. The extra power lowers the Brabus CLA45′s 0 to 60 mph time from 4.4 seconds to 4.2. That will excite even the most ardent performance... [Read More]
  3 Replies | 570 Views

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