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BMW remains the global leader in luxury car sales staying ahead of rivals Audi and Mercedes-Benz. What models are helping BMW?
This story is originally published at TorqueNews.com and reported by Denis Flierl.
BMW reports their strongest ever first quarter with strong sales of their luxury cars globally. The BMW Group that includes BMW, MINI and Rolls Royce, sold 451,576 vehicles worldwide in the first three months. That’s a 5.4 percent increase from the previous year. Globally, strong sales of the BMW X5 and new 2 Series Active Tourer have helped BMW stay at the top of the worldwide premium sales.
BMW Group stayed ahead of rivals Audi AG and Mercedes-Benz to remain the global leader. The strongest sales came from the U.S., where sales rose 8.4 percent in the first quarter. As reported earlier here, BMW’s new M4 Coupe and 3 Series sedans had a 47 percent sales increase from a year earlier on a brand-leading 14,835 sales. The X5 was another top performer in the U.S. with sales of 4,388 which was a 7.2 percent gain.
Audi and Mercedes
Audi came in second in the global race with 438,250 cars selling in the first three months of the year, an increase of 6.1 percent, 14 percent in the US. Audi says the gains were aided by strong sales of its Q5 SUV. Mercedes-Benz is in third place selling 429,602 vehicles globally in the first three months of the year, an increase of 14.8 percent from a year ago. In Europe, the sales increased 16 percent, while China showed a 16.6 percent improvement.
BMW gets global recognition
BMW’s i8 sprinted to victory in the World Car Awards recently and was honored by the international jury. For the second time, BMW i clinched victory at the World Car Awards in the category World Green Car. The BMW i8 was awarded this prestigious award at the New York International Auto Show following the BMW i3’s award last year. The i8’s plug-in hybrid drive technology and innovative lightweight construction helped it win over... [Read More]
The 2015 Mercedes-Benz C-Class is already taking the lead in sales and positions the brand to take the lead in luxury car sales. Denis Flierl reports for TorqueNews.com.
Mercedes has a goal to overtake Audi and BMW to be the number one luxury brand in the world by the end of the decade. The new 2015 C-Class has just been launched here in the U.S. and the luxury sedan is already leading the brand in sales. Mercedes-Benz USA reported its highest sales month of the year with 28,593 vehicles sold and the new C-Class is helping in a big way.
MBUSA reports that October sales were led by the C-Class, which entered a new generation for the 2015 model year. The new luxury sedan took the lead with 7,412 units, an increase of 13.2% from the previous generation model which sold 6,548 vehicles in October 2013. Buyers like the new exterior styling, improved fuel economy and comfort features on the new C.
Last year it was CLA that was leading the way
Last year, October 2013 sales were fueled by the new CLA-Class four door coupe. This October, sales lagged behind October 2013 by 4.9%, the monthís volume propelled the company to the highest October year-to-date sales in its history with 261,804 units, an increase of 6.8% from the 245,125 vehicles sold through the first 10 months of 2013.
C-Class gets significant updates
Mercedes is hoping the new 2015 C-Class will help them overtake BMW and Audi as the global leader for the top luxury brand. One of the big ways Mercedes C-Class gets improved over the outgoing model is in the area of weight savings and improved aerodynamics. The new C-Class cut fuel consumption by 20 percent. They did it with by cutting vehicle weight by 220 pounds, improved aerodynamics, two new turbocharged engines and a new efficient automatic transmission.
C-Class will have a global impact
As of last year, Mercedes supplied customers with over 10 million cars of the... [Read More]
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