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On Mercedes site one of the highlights listed is "Available limited-production Launch Edition". Any idea what that is?

Here's the full list of features:

Key Highlights
Aggressive, four-door design with studded sport grille
Turbocharged, 208-hp inline-4 engine delivering 258 lb-ft of torque†
Advanced dual-clutch 7-speed automatic transmission with shift paddles
Front sport seats and three-spoke multifunction sport steering wheel
mbrace2 in-vehicle technology suite with available Internet access
Full Bluetooth connectivity for music streaming and hands-free calling
Available iPod/MP3 Media Interface, harman/kardon surround-sound system, SiriusXM Satellite Radio with Traffic and Weather, and navigation with voice control
COLLISION PREVENTION ASSIST
ATTENTION ASSIST
Available Driver Assistance Package featuring DISTRONIC adaptive cruise control, Blind Spot Assist and Lane Keeping Assist
Optional Sport Package includes sport bodystyling, 18-inch wheels and front sport brakes
Available limited-production Launch Edition
 

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A Launch Edition CLA... strange, I hope I can find out a bit more about what this is.
 

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On Mercedes site one of the highlights listed is "Available limited-production Launch Edition". Any idea what that is?

Here's the full list of features:
The latest:

Marking the launch of this automotive milestone, a limited-production Launch Edition of the all-new 2014 CLA will be offered for those who seek some added exclusivity. On the outside, brilliant Mountain Grey metallic paintwork and black, 18-inch multispoke alloy wheels convey an undercurrent of rebellion. Beneath the skin, an exclusive black interior with contrast neon stitching, a Panorama sunroof and an infotainment suite including an iPod/MP3 Media Interface, navigation and a harman/kardon surround-sound system create a cockpit tailor-made for the discerning driver.
 

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In Europe it should be available starting in the 3rd quarter and then for one year.
No discussion, this neon stitching looks good, but will I say they same thing after 3 or 4 years?! Maybe it is a little bit too much!
 

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In Europe it should be available starting in the 3rd quarter and then for one year.
No discussion, this neon stitching looks good, but will I say they same thing after 3 or 4 years?! Maybe it is a little bit too much!
True, hard to say if you'll love it day in and day out. I need to see it in person. Sometimes pictures make it really hard to get a good idea of how it really looks.
 

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I actually don't think that the "Launch Edition" and the "Edition 1" are the same thing after reading this article.

The "CLA Edition 1" will only be available for twelve months. It's also only available in Europe and won’t be making it to U.S. shores.
Either way I'm still miffed because I doubt Australia will be getting either of them :p
 

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I've been on a volt-yellow/electric-green (namely chartreuse type of hues) kick as of late, w/ my active/sports wear & accessories. Though, I'm not sure if I could have that in my CLA. At least not for what I intend to use mine for (in-essence a daily-driver/commuter). May be if it was a weekend-only special-edition Porsche or an x-sports type of SUV such as a stylish Wrangler or customized Xterra/FJ-Cruiser/Evoque, etc.

If they made that CLA in that color/trim in long-wheelbase S-Class scale, it'd be what Darth Vader would be driving... ha! :D
 
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