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Discussion Starter #1
I was hoping to get some help on a survey for work. I work in the business development office at a Southern California MB dealership and my boss asked if I would create and send out a survey to our current customers asking about their opinion of the new CLA.

We won't be getting any CLAs for another month or two, but we thought it would be fun to find out what people were interested in, what options, colors, etc. they prefered, so we could try and hand-pick a couple of the most popular combinations.

I've been follow the threads on this forum and thought it would be fun to hear your opinions too. Even though you are probably not geographically close by, it would still be helpful to get some "expert" opinions!

Follow this link:
https://adobeformscentral.com/?f=dPFVBJSCtmFKYxUG-7VKNg

It is specifically designed for our local clients so the information page at the end won't necessarily apply to you, but if you would please mention in the comments section that you took the survey via this forum, that will help me differentiate between you and our showroom clients.

Thank you for your time and your help! I appreciate it.
 

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So many people are interested in bulk purchase hoping for discount. You may want to convince your dealership to
offer a true, meaningful way for people to do that. May be via pre-qualifying and deposits. There are enough buyers
from the west coast to do that. May be set up a SoCal pick up / tour combo for folks out of the immediate area - like
European delivery - pick up your car in SoCal, visit Los Angeles & San Diego. Go to Disneyland, Universal Studio, Sea World,
San Diego Zoo in your new car ! Good luck with biz dev !
 

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Just took the survey. Didnt mention the options...but most cars should at least include sport, xenons, and multimedia. Premium 1 could go either way, but i would have to have it. The standard hallogens look really bad :(. Also on this car i really think that the blind spot monitor will be essential due to the low roofline.
 

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Eric,
Dealership not only can gain names of potential customers but some pulses on what are the popular colors and options.
They can then order the correct combination of colors and equipment on open incoming vehicles. I am guessing there
will be a lot of Mountain Greys and Cirrus Whites. Not much for you or I unless they are able to offer good discount.
It will take a sizable differential for me to fly to Thousand Oaks and drive a car back. But I can be tempted...
 

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Yeah, posted and deleted my comments almost immediately. I read the OP's post too quickly. I don't disagree with anything you wrote. :)
 

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just took the survey. i have already ordered a cla250 4matic . its like a preliminary oreder since you cant really order it yet. i know it sounds funny. anyway, i put a deposit down and am 1st at the mercedes benz of nashville to order the 4 matic. looooooooooonnnnnnngggg wait, im sure!!!
 

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Discussion Starter #7
Thanks everyone!

I really appreciate all the feedback. It is really interesting to see the variety of responses. After I gather the info, I will post a brief summary just for fun.

Thanks again for your all your expert opinions, keep them coming - I could use all the help I can get!
 

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Discussion Starter #8
Preliminary survey results

SURVEY QUESTION % PREFERRED

MODEL:
CLA250……………………………………...47%
CLA250 4MATIC………………………13%
CLA45 AMG……………………………...40%

EXTERIOR COLOR (3 CHOICES):
Night Black…………………………….....30%
Jupiter Red………………………………...9%
Cirrus White……………………………..27%
Magno Polar Silver…………….…..11%
Cosmos Black…………………………..13%
Mountain Grey………………………..37%
Northern Lights Violet …………..6%
Polar Silver……………..………………..16%
Universe Blue…………………………..13%
Patagonia Red…………………………..2%

TRIM:
Black Ash………………………………….16%
Aluminum…………………………………23%
Anthracite Silver…………………….6%
Burl Walnut………………………………55%

INTERIOR:
Black………………………………………….49%
Ash……………………………………….……22%
Brown……………………………………….12%
Biege………………………………………...17%

AGE RANGE:
0-24……………………………………….……9%
25-34………………………………………….7%
35-44………………………………………….18%
45-54………………………………………….23%
55-64………………………………………….18%
64+…………………………………………….12%
 

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Interesting. Response median age is 50 ! Not entirely Y-generation. Nice bell shape age distribution though.
Surprised at night black over cirrus white.
Wish the survey included option preferences.
Wonder sample size ????
 

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Discussion Starter #11
I just added a page on the survey for options and accessories, as requested! Thanks for the input and opinions. So far only about 100 responses on the survey since its only been open for a day or two. And I agree, Outsider, I thought it was interesting that the target audience for the CLA isn't very well represented; at least not yet. Thanks again.
 

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SURVEY QUESTION % PREFERRED

MODEL:
CLA250……………………………………...47%
CLA250 4MATIC………………………13%
CLA45 AMG……………………………...40%

EXTERIOR COLOR (3 CHOICES):
Night Black…………………………….....30%
Jupiter Red………………………………...9%
Cirrus White……………………………..27%
Magno Polar Silver…………….…..11%
Cosmos Black…………………………..13%
Mountain Grey………………………..37%
Northern Lights Violet …………..6%
Polar Silver……………..………………..16%
Universe Blue…………………………..13%
Patagonia Red…………………………..2%

TRIM:
Black Ash………………………………….16%
Aluminum…………………………………23%
Anthracite Silver…………………….6%
Burl Walnut………………………………55%

INTERIOR:
Black………………………………………….49%
Ash……………………………………….……22%
Brown……………………………………….12%
Biege………………………………………...17%

AGE RANGE:
0-24……………………………………….……9%
25-34………………………………………….7%
35-44………………………………………….18%
45-54………………………………………….23%
55-64………………………………………….18%
64+…………………………………………….12%
The percentage distribution of the external color don't add up. It is more than a 100% which statistically is incorrect. Something wrong with the calks?

Thanks
 

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Discussion Starter #14
Flying Dutch Man,
Some percentages don't add up to 100% for a couple of reasons: in the external color category I offered people to choose up to three options. So the numbers are based on percentages of people who took the survey and answered that specific question. Also, not everyone who participated in the survey answered every question. For instance, some people skipped over the Trim options, others didn't choose between the standard CLA, the 4MATIC, or the AMG. Basically this was just a way to get an idea of what people would consider adding to a CLA if they were in the market, but I'll be the first to admit it is not perfect - especially because a not-very-highly-educated-person (me) created it!!! Thanks for commenting and for participating, I appreciate it!
 

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That's funny because I switched to white from Mountain grey because I though everyone would be driving a grey car. Serious.
 

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I think both colors are going to be very popular because every other car on the road seem to be some shade of grey or silver these days and Mercedes is parading the CLA around in white because it looks great...and I don't like white cars.

-Eric
 

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I think both colors are going to be very popular because every other car on the road seem to be some shade of grey or silver these days and Mercedes is parading the CLA around in white because it looks great...and I don't like white cars.

-Eric
Agreed! All the more reason I ordered mine in Patagonia Red....just hate to pay that much for the upgraded paint.
 
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