Makes me NOT want to get a CLA. The type of demographic that is attracted to commercials like that, are not my type of people.
That doesn't tell me anything about the car... I think I know why MB hired this guy, its to attract the younger audiences. But to me its just a dumb ass commercial lol.
Lol that's fair. While the video doesn't tell us anything about the car, I think, like you said, it's intention is solely to create pure hype, which for me anyway, it absolutely did. I think MB is very smart partnering with someone like Casey Neistat and trying to create a fun, renegade image. This is the car they're targeting towards Gen Y, maybe even early Millennials, so they have to create excitement and capture our attention. With this, they succeeded.
Keep in mind they still have never showed the commercial. it will be part 4
The video in the first scene of the grey one where he turns the corner hard I keep watching it !
it makes me want gray. I have a word out to my dealer to get a quote to order my cla painted polar white which is an optional c-class color. A true white
If I can't get my car in polar white for under 1k I'm going to switch it to grey
Sent from my SCH-I545 using Mercedes CLA Forum mobile app
I don't understand what they were trying to do in NYC that was so mischievous. Good lord, they went above the speed limit! I kept waiting for something to happen. It seemed like a lot of hype about nothing by a bunch of wannabe hipster goofballs.
Sorry, its only redeeming quality was the babe in the bikini. THAT I understood.
Where is the CLA in this video? All I see is a girl in a bikini... a girl in a short skirt, and than she runs trough the rain with out the skirt but with a jacket on and she magically disappears in to thin air...
And some dude blocking the view with this face all the time!
I think when you have a new product to sell, it is good strategy to bring in a pretty woman to draw guys' attention. Then you should just let the product - in this case - a very pretty CLA, sell itself. The guys are all following the bikini clad young lady and missed the subject of the alleged commercial.
And what about the women buyers ? The guy with the funky face and hairdo is not going to do it. Not even close...
Thought I knew all the colors.
Look at the video again. What color is the main CLA they are using for the shoot ?
Definitely too dark to be Polar Silver but too light compared to Mountain Grey we have seen on pictures.
I am not aware of a medium grey option...
To everyone who has expressed negative feelings towards the video, keep in mind that the CLA is ultimately being targeted towards the Gen Y demographic (i.e. people in their late 20's, early 30's). Even early Millennials (i.e. people in their early-mid 20's) have expressed interest in this car. The latter generation, at least, multi-tasking, easily-distracted, technology-wired, and young, responds to something like this. If you want a better gauge of the effectiveness of the marketing presented here, look no further than the overwhelmingly positive YouTube comments.