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Yea, the pricing scheme is a big thing for a launch product. What MB has to be careful about is cannibalizing sales on the C-Class. A friend who is in marketing/pricing tells me he'd be shocked if the top-dressed CLA, aside from the future AMG, comes in at over $40K.
 

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Yea, the pricing scheme is a big thing for a launch product. What MB has to be careful about is cannibalizing sales on the C-Class. A friend who is in marketing/pricing tells me he'd be shocked if the top-dressed CLA, aside from the future AMG, comes in at over $40K.
I truely think that cannibalizing C-Class sales will be unavoidable since the C-Class as at the end of it's generation's life cycle thus being sold below MSRP and then the CLA being brand spanking new will no doubt be sold at MSRP ....... meaning the pricing for both will probably smack right in the middle.

I think most folks would opt for the CLA since it's the " new kid on the block " and/or latest , greatest ride. With that said dealerships will without a doubt sell these at MSRP or as someone had mentioned on another thread may even sell them at a premuium ....... it's all about Supply and Demand. Of course if you know your salesman and he's reputable he'd sell at MSRP at most ???

It may be best to actually wait about 6 months once all the hoopla and whatnot dies down then the pricing will come back down to Earth and these will be sold at invoice ??
 

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I truely think that cannibalizing C-Class sales will be unavoidable since the C-Class as at the end of it's generation's life cycle thus being sold below MSRP and then the CLA being brand spanking new will no doubt be sold at MSRP ....... meaning the pricing for both will probably smack right in the middle.

I think most folks would opt for the CLA since it's the " new kid on the block " and/or latest , greatest ride. With that said dealerships will without a doubt sell these at MSRP or as someone had mentioned on another thread may even sell them at a premuium ....... it's all about Supply and Demand. Of course if you know your salesman and he's reputable he'd sell at MSRP at most ???

It may be best to actually wait about 6 months once all the hoopla and whatnot dies down then the pricing will come back down to Earth and these will be sold at invoice ??
I ha d2 MBs before and never was able to get any better than the MSRP, however they made up in accessories and services.
 
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