They need to keep cost $50k +/-, which is around $15k above CLA. If they were to add say, a wide body kit, standard AMG seats, etc., the cost would approach $60k (C63 territory). The extra $15k will be very noticible in the upgraded engine, suspension, steering, gearbox, brakes, etc. The 45 is a performance machine, unlike the CLA which is an entryway into the MB line. IMO, having such a "sleeper" like the 45 is the way to go, kind of like the quiet kid who, when provoked, kicks your butt then walks away. I can't wait to have someone pull up to the side of me in their Evo or Sti and try to exert their dominance, only to be left watching my rear end pull away with maddening quickness. And when they see me at the next red light, I will lean over and say "yeah, it's a 4-banger too".